Mobile Development
Google to use UK and EU user IP addresses for ad personalization
A+ Author: Tech Innovation News Source: Developer News Date: 2026-06-18 14:27:04 Views(0)
From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurem
From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurement and personalization. It lands as the ICO weighs new consent rules, and years after Google itself called using such signals to identify devices "wrong." [...]
Summary: This article is shared for industry reference. Please retain the original author and source when republishing. Original submissions may be edited for clarity and completeness.
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